Accessibility and Social Media Management

There is a local radio program that I used to listen to that gives advice on yards and gardening. The host is very knowledgeable and is my go-to resource when I have questions about planting, fertilizing, and weeding. Here was an exchange this morning between (presumably) the social media manager for his account and one of his followers regarding a video that was posted:

The follower asked a simple question but got back a seemingly harsh response. First, let's look at why the follower may have misunderstood the audio.

• · Maybe the follower is hard of hearing
• · Maybe the follower's native language in not English
• · Maybe the follower was in a noisy environment
• · Maybe all of the above are true

The response from the author did not take any of these things into account. That is why accessibility is important not just for us web developers but for content providers as well. A better response might have been:

Thank you for your question. He was saying "rose soil". Here is an example of a product that we recommend.

Here is another thing to consider. Various sites such as this one report that 85% of Facebook videos are watched without sound! Additionally the World Health Organization reports that globally over 400 million people suffering from some sort of hearing loss. So if you are relying solely on audio on your site to get your message across, you are alienating a large group of people. This is why it is so important to provide captioning on your social media videos.

I realize that not everyone will have the skills, times, and/or technology to caption their videos. So in that case, a good fallback plan when someone poses a questions about the audio is to just be kind.